JOJO TV Goes Live on TCL Smart TVs Across India & MENA, Expanding the Reach of Gujarati Entertainment

Prime x JOJO_TCL

Ahmedabad (Gujarat) [India], August 7: JOJO TV, the FAST (Free Ad-Supported Streaming Television) channel from JOJO, is now live on TCL Smart TVs across India and the Middle East & North Africa (MENA). The partnership marks a significant milestone in JOJO’s mission to make premium Gujarati entertainment accessible to audiences worldwide through leading Connected TV (CTV) platforms. 

With this launch, TCL Smart TV users can enjoy a curated lineup of Gujarati entertainment free of charge through JOJO TV. The channel features a diverse mix of blockbuster Gujarati films, original web series, comedy, music, devotional programming, cultural shows, lifestyle content, and family entertainment—bringing the richness of Gujarat’s storytelling and culture directly to television screens.

The launch significantly expands JOJO TV’s footprint, enabling millions of TCL Smart TV users across India and the MENA region to discover and enjoy high-quality regional content without the need for a subscription. 

The collaboration with TCL, one of the world’s leading consumer electronics and smart TV brands, significantly strengthens JOJO TV’s Connected TV (CTV) distribution strategy. Operating in more than 160 countries and regions, TCL has established itself as a global leader in television technology, consistently ranking among the world’s top two TV brands by shipment volume. As Connected TV adoption continues to grow, the collaboration reinforces JOJO’s commitment to delivering culturally relevant entertainment wherever audiences choose to watch. 

Commenting on the launch, Dhruvin Shah, Founder & CEO, JOJO App, said: “Gujarati stories deserve a global stage, and Connected TVs are becoming one of the most important mediums for family entertainment today. Our partnership with TCL is a significant step towards making Gujarati content available in more homes across India and international markets. JOJO TV is designed to offer a seamless, free entertainment experience while celebrating the language, culture, and creativity of Gujarat. We are excited to welcome millions of TCL viewers into the JOJO ecosystem and continue expanding the global reach of regional storytelling”

JOJO TV is the FAST channel offering from the JOJO ecosystem, providing viewers with always-on, curated programming supported by advertising, enabling audiences to enjoy premium Gujarati entertainment without subscription barriers. The platform is designed to serve Gujarati-speaking audiences across the globe while introducing regional Indian content to new viewers.

The TCL integration further strengthens JOJO ‘s Connected TV strategy and follows the company’s continued expansion across leading digital distribution platforms, reinforcing its vision of taking Gujarati entertainment from regional screens to global audiences. 

About JOJO App

JOJO is a leading Gujarati-focused digital entertainment platform offering an extensive catalogue of movies, original web series, music, devotional programming, live entertainment, and exclusive content. Through its subscription platform and the free JOJO TV FAST channel, JOJO  continues to redefine regional entertainment by making authentic Gujarati stories accessible to audiences worldwide.

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