Introducing BroTown: A Festival to Celebrate Style, Innovation, and Inspiration

Mumbai (Maharashtra) [India], December 19: India’s first and largest event curated for men is coming soon! Scheduled for March 2025 at the Jio World Convention Centre in Mumbai, BroTown will serve as the ultimate destination for exploring various passions, including automotive marvels, cutting-edge gadgets, grooming essentials, fine living, and much more. Crafted to celebrate interests with a community of like-minded individuals, we welcome everyone to be part of this extraordinary experience!

This expotainment festival aims to seamlessly blend creativity and connection into an unforgettable two-day experience. Featuring over 50 unique activities, BroTown is designed to celebrate individuality, promote ambition, and foster a sense of community through its carefully curated offerings.

With an expected turnout of 10,000 to 12,000 attendees, BroTown is poised to become the premier destination for individuals seeking to explore their passions and interests within an engaging and sophisticated environment.

The expotainment festival offers a multifaceted experience with zones like Machina Maxima for automobile enthusiasts, Gadget Grid for tech innovations, Luxe Life for luxury indulgence, and more, spanning wellness, adventure, and grooming. The event will feature an exciting blend of immersive experiences and a diverse range of standout brands across dedicated zones, ensuring there’s something to captivate every attendee.

In addition to these immersive zones, BroTown will present an exciting lineup of entertainment that includes live music performances, stand-up comedy acts, and engaging podcasts, creating a vibrant atmosphere that enhances its dynamic offerings.

Eva Live, the creative visionary behind BroTown, has earned an outstanding reputation for organizing iconic large-scale events throughout India. From unforgettable concerts featuring legends like Bryan Adams and Arijit Singh to high-profile cultural showcases, Eva Live is celebrated for its unique ability to seamlessly combine creativity, precision, and grandeur. With unmatched expertise and meticulous attention to detail, Eva Live is committed to making BroTown a signature highlight in its legacy of extraordinary, world-class experiences.

“At Eva Live, we’ve built a reputation for delivering unique and impactful experiences across various IPs, from music and education to gaming, always catering to the diverse interests of kids and youth. With BroTown, we’re taking this legacy to the next level by curating a space that celebrates one’s passions and needs. From fashion to adventure, auto to grooming, BroTown brings together a wide spectrum of experiences under one roof. This isn’t just another event; it’s a transformative platform where connections are made, and modern men can engage with brands and experiences that speak directly to them, setting the stage for a global movement.” stated Deepak Choudhary, Managing Director and Founder of Eva Live, often referred to as the IP Man of India.

Expanding on this vision, Vinod Janardhan, Managing Director and Founder of Team Rustic, as well as Director at Eva Live, remarked, “BroTown ’25 is not an event. It is a transformative platform where brands and consumers connect meaningfully with purpose. By curating thoughtful brand integrations, we’re not just showcasing products; we’re building a community experience. At EVA Live, we’ve always championed diverse IPs for kids and youth through music, education and gaming. With BroTown ’25 we’re excited to introduce a unique initiative catering exclusively to men’s lifestyle. This is an exclusive enclave for fashion, adventure, auto, gaming and grooming with curated experiences. This is where genuine connections and innovative interactions flourish, creating lasting engagement with the brands that consumers resonate with.”

We invite you to join us at the Jio World Convention Centre for an event that truly reflects the essence of modern living.

About EVA LIVE: Website | Instagram

EVA LIVE is a leading event and festival company based in India, dedicated to creating unforgettable experiences such as tours and live concerts through innovative Event Intellectual Properties (IPs). The name “EVA” signifies “life,” and the company infuses energy and vibrancy into every event it curates, which encompasses music, arts, culture, lifestyle, and more.

EVA LIVE excels in conceptualizing and executing immersive, community-driven experiences, ranging from large-scale festivals like Social Nation and Bollywood Music Project to bespoke branded events and expos. With a presence in major Indian cities and the Middle East, the company is at the forefront of redefining the landscape of live entertainment and experiential events.

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